The onward march of a celebrity culture continues with influencers endorsing or sponsoring brands. This article explores whether English law has marched in step with society.  The term "image rights" refers to an individual's proprietary right in their personality - the right to prevent others copying their name, likeness, signatures, nicknames or slogans associated with them.  There are now social media influencers who are monetising very substantial social media followings.

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